Ability to use thumbnails, and text links to add an item to your cart. This way, you can put "Add to Cart" on any of your webpages, and not just in a shopping area. Ability to customize ALL screens of the shopping cart, including: Add to cart screen Product added screen View Cart screen Checkout Screen Thank you Screen Ability to add new product codes, names, and prices without needing to update a database Configuration is done via HTML pages. There is no "shopcart.cfg" file to edit Uses encrypted variables to avoid tampering, and to make user feel more secure when dealing with the shopping cart. (You can see these at the top of the URL Window) Ability to add many custom fields to the "check out" order form page. Great for adding payment types, questions like "where did you hear about us", shipping methods, etc. The contents of each order form is delivered to an e-mail address defined as a "cashier". New technology to remember a customer DOES NOT use cookies. Instead, it uses a time-limited scheme based on the users IP address, and browser version. Carts are set to expire after 15 minutes of inactivity.